Jessicurl Awe Inspiraling Spray, Island Fantasy, 2 Fl oz. Moisturizing Curl Refresher Spray for Curly Hair

Jess McGuinty, the Founder of Jessicurl, Shares Her Journey

As I grew up, my hatred of my hair didn't dissipate. Somewhere around the time that puberty struck, my hair grew more and more coarse and eventually started to curl. I was mortified and at a total loss for how to deal with it. My dad, the one who gave me the curls, was sympathetic but his motto when it came to "our" hair was "bigger is better". As a self-conscious 14 year old who didn't want to stand out, that wasn't very helpful either.

In 2002, I figured there had to be a better way, and typed "curly hair" into Google to see what the internet had to offer. The first thing that came up was the naturallycurly website. I was thrilled to find that there was an entire community of curly haired people who shared the same struggles as I did. Who knew? I quickly made many "cyber friends" with whom I traded hair tips and horror stories.

One day, I came across a very basic recipe for a hair gel made out of flax seeds. I remember thinking, "Wow, how cool would it be if I could just make my OWN hair gel?" I tried that very basic recipe, and the results were less than stellar. By this time, I was inspired, however, so I tweaked the recipe, adding other natural ingredients that I had learned are good for curly hair. The results were nothing short of miraculous. I was shocked that FINALLY my hair looked like I wanted, and I had made the product on my stove!

With much exuberance, I went back to the NaturallyCurly message boards and excitedly shared the recipe with my newfound friends. (The thought of going into business hadn't crossed my mind.) After posting my recipe, I was flooded with emails from curly headed members asking if they could just buy some of the magic potion from me, as they really didn't feel like making it. The rest, as they say, is history! Rockin' Ringlets Styling Potion was born.

Jessicurl is a line of products for people with curly hair. But Jessicurl is also a person – Me, Jess McGuinty, the founder of the company. It's also a philosophy. One where you are not only allowed but ENCOURAGED to love your curly hair in its natural state, stop straightening it, and realize that You Have the Right To Remain Curly! Of course, the high-quality products make it that much easier!

I developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for my hair. It seemed like everything had drying alcohols in hair gels or harsh detergents in shampoos. Like the people running it didn't know that there were certain ingredients to avoid in curly hair products. Nothing treated my naturally curly hair with the respect it deserved.

All Jessicurl Products are Vegan, Gluten Free, Cruelty Free, Silicone Free, Paraben Free, and SLS/SLES Free. Ingredients like flaxseed extract and glycerin turn Rockin' Ringlets Styling Position into a powerful curl enhancer. Its silky consistency slides easily into even the thickest hair for perfect distribution that coats each curl. You can watch those curls take shape. Rockin' Ringlets works to encourage your waves into curls that are so soft, you'll want to touch them.

Jessicurl was founded in 2002, and from the very beginning, Jess knew this was what she was meant to do. She also knew that if it weren't for her Curlies, she wouldn't be able to keep doing it. Jessicurl products contain a large percentage of natural ingredients, and Jess developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for curly hair.

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